Swiss watches are a lot more than just a pretty face, their intrinsic design coupled with mechanical ingenuity mean that they are famous worldwide. But what is a Swiss watch and why are they so sought after? What makes a Swiss watch an all-time travelling companion?
Aside from the fact that together with a simple pair of cufflinks, Swiss watches put the finishing touch to a good getup, they are reliable, precise, trusted and world-renowned for their durability. Swiss watches hold their number one selling position in the world for valid reasons. Due to their increasing popularity Swiss-made watches have in recent times become mass produced and copied.
The term "Swiss made," was formally adopted in the 19th century meaning a watch whose movement is classified as Swiss, is encased in Switzerland and whose final control by the manufacturer takes place in Switzerland. But why is this so special? Principally it is the watch movement and design that sets it aside from the competition.
Combining high technological advancement with timeless elegant designs, it is no wonder that the wealthy and famous seek out Rolex, Tissot and Omega among other lesser known brands. Many believe that you aren't anyone unless you're wearing an authentic Swiss made timepiece. Recent popular designs for Swiss made watches feature larger casings, rose and white gold and exposed mechanical workings.
Omega is known for developing watches that are for the active adventurer including scuba divers. Their technological advances mean that such watches are water resistant up to 1000 feet. With these watches being endorsed by James Bond and high profile sports stars it is no surprise that they are highly regarded. Tissot are also considered to be amongst the leaders of luxury timepieces, known as "Innovators by Tradition," they are of the original Swiss watch making team that began in the 19th century.
But with watch making as progressed as it is today such technology is no longer a secret and is incorporated and prevalent in cheaper watch brands. Although the finishing on such watches is undeniably lesser quality some argue that the actual mechanical functioning and durability is basically the same.
Unfortunately, because "Swiss made" itself has become so intertwined with success many international watch manufacturers look to register their companies in Switzerland. The great Swiss brands argue suggest that such companies seek the credibility of the place name and don't necessarily possess the same technical ingenuity or standards. But what is lesser known is that legitimate Swiss watch making companies during times such times of recession and cutbacks are looking towards India and China to manufacture their designs. Who can say which is the lesser of the two evils? With Switzerland's watch exports dropping by a reported 26% compared to last year it is evident that people are choosing to spend less money on what they consider to be extravagances.
With auction sites listing up to a thousand Rolexes a day it's undeniable that there are more replicas finding their way onto people wrists, some harder than others to identify. It seems that the myth and reality of Swiss made watches are two entirely different things.
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